ampd Reveal
AI-moderated interviews in text, voice, or video. Every one is a real conversation: when an answer opens something up, Reveal probes deeper instead of moving on. Hundreds run at once and come back in days, at a fraction of what traditional qual costs. Actionable insights, in your customers’ own words.
Most tools read a fixed list aloud. Reveal holds an authentic conversation with your audience: it listens to every response and builds the next question dynamically, always steering toward what your business needs to learn.
When an answer opens something up, Reveal digs into it rather than moving on. The insight is almost always in the follow-up, not the first reply.
Every conversation runs on the participant's own time, in parallel, and comes back with the quotes and clips still attached to the theme.
Your audience's voice, your preferred format
Pick the format that fits the audience. Reveal still listens, still follows up, and still leaves you one set of evidence.
See your customers as they answer: the face, the hesitation, the room around them, as if you were sitting across from them.
Hear the answer the way they said it: the pauses, the emphasis, the feeling, like listening in on a call with your customer.
Which AI tools do you use day to day?
ChatGPT mostly for quick research. Claude when I'm writing.
What makes you switch between them?
Claude sounds more like me, so I edit less.
Read your market in its own words: a chat that feels like messaging, easy enough for hundreds to open up, in their own language.
What teams run on Reveal
Reveal takes the research you already run and gets far more out of it. Every answer opens a follow-up instead of ticking a box, so what comes back is depth your team can act on.
A score tells you which concept won. The conversations tell you why it won, what confused people, and what would make them actually turn up, while the idea can still change.
The tracker tells you where the funnel stands. The conversations tell you what the brand means, what people would miss if it were gone, and the words they use when nobody hands them a scale.
A profile gives you age, market, and a persona name. Hours of real conversation give you how people think, feel, and talk about the category, probed wherever an answer opens something up.
The quant study gives you the clusters. Reveal interviews each one in depth until they become people your team has heard: how they speak, how they choose, and what would move them.
A session captures one sitting. Journals capture life as it happens: people record moments over days or weeks, and Reveal probes each entry while it is still fresh. Why tonight, why that choice.
A pretest scores the ad, the visual, the line. The conversations catch the moment someone leans in or switches off, and ask about exactly that moment, before the spend goes out.
What our respondents say
Reveal gets people talking without a filter, so what comes back is what is genuinely on their mind, not the answer they think you want. Many enjoy the conversation enough to say so while they are still in it. Unedited, translated, and entirely unprompted.
I like this interview method, so it'd be better to come to me more often.
I want you to keep talking with me for ages. Seriously, do I have to spend credits to talk to you outside of this?
I'm amazed. Now AI, you're AI, right? It turns out it can be this advanced.
I'd like more interviews like this, where I could be a panelist to give my reliable opinion regarding K-pop or K-dramas, K-culture.
How Reveal works
One place to design the study, reach people, run the conversations, and leave with the actionable insights for your business. Our researchers work closely with you throughout, from the first brief to the final readout.
We work closely with you to set the objective, audience, markets, and format, and shape the discussion guide together, drawing on our years of audience research.
Discussion guide
Shaped with your ampd research lead
Recruit from ampd's verified panel and reach exactly who your question needs. Behaviour is already measured, so panelists can be approached for what they really did, not what they say they do.
Screened sample
Japan · Korea · Thailand
A real conversation with follow-ups, in text, voice, or video. Hundreds can run at once, any time of day.
Live conversations312 running
“My sister called, and I never went back.”
Reveal follows up
What usually pulls you back to a show?
We turn the themes, quotes, and clips into insights you can act on — a readout built to drive decisions for your business. Every line traces back to a real interview.
The insight
Weeknight viewing is chosen for low attention cost.
What to do148 quotes
Lead weeknight promo with familiar, low-effort formats.
Why Reveal
Slow to field, with limited scale.
Conversation
A fixed script, or a loud room
Surveys cannot follow up. Focus groups follow the person who talks first. The interesting thread is usually lost.
Scale
Eight people, one room
One moderator. One calendar. Depth limited by the clock and by who could make the session.
Speed & cost
Weeks to field, priced per project
Recruit, schedule, moderate, transcribe, then analyse. Every step adds time and cost, and the invoice arrives whether or not the answer still matters.
Output
A deck without the tape
Themes arrive after the fieldwork is already cold, and the words get summarised away.
A real conversation, at the scale of a survey.
Conversation
The next question, not the next item
Reveal listens, then probes. Most of the useful insight sits in the follow-up, not the first answer.
Scale
Hundreds, in parallel
Text, voice, or video, on the participant's time. No room to book, no session to miss.
Speed & cost
Days to field, at a fraction of the cost
Interviews run in parallel and the analysis arrives with them. Results land in days rather than months, at a fraction of one traditional study cycle.
Output
Themes with the voice still in them
Quotes, clips, and context sit next to the recommendation. If someone asks where it came from, you can play it.
The same conversations underneath. Run them as a single study, ground them in behaviour ampd already measured, or keep them running as a programme that never stops listening.
Reveal Focus
It starts with your brief. Reveal Focus builds the discussion guide around what you need to learn, then interviews in real depth, probing every answer that opens something up. The debrief comes back with themes, quotes, clips, and insights you can act on. Everything you expect from qualitative research, at a scale and speed it has never had.
Scope a studyReveal Portrait
Reveal Portrait combines our verified, passive behavioural data with the in-depth conversations of our AI-moderated interviews. Find out what your customers actually do and why they do it — all in one study.
Start with behaviourReveal Connected
A standing conversation with your audience. Set the cadence — monthly, quarterly, or around every launch — and each wave runs real in-depth interviews at scale, never a thin pulse check. You see the movements as they happen and hear what is driving them, with every wave building on the last. A tracker tells you the number moved. Reveal Connected plays you the reasons, over and over.
Start your programme
